Dear Sketchup -- you may have intended to design the digital pencil and paper, but we've managed to get more use out of Sketchup than any No. 2 pencil I've ever owned!
As a full service design firm, we work on projects ranging from print and web design, to residential and commercial architecture, to film and motion graphics. So far, we've yet to find a project where Sketchup isn't an essential piece of the planning or design.
But when Volkswagen approached us recently with a limited budget, we decided to really put Sketchup to the test: A full motion graphics trade show commercial starring several animations and models straight out of Sketchup 5.0. The images below are still-frames out of a 3 sequence, 2 ½ minute-long commercial featuring VW's automobile technologies of the near future. This particular sequence focused on their Hydrogen Fuel Cell technologies.
We used Sketchup to achieve a clear, simple and easy to understand aesthetic, while still allowing us to convey information about complex subjects such as the Hydrogen Fuel Cell, the chemical reactions within, and even a detailed depiction of the company's Touran -- the fuel cell equipped van.
The commercial was played over the course of a week at an industry trade show in the Moscone Center of San Francisco. You can visit our website www.igloostudios.com to view the full commercial click here.
Much thanks for all of your hard work. It's enabled us to tackle a wide variety of projects that come into our studio --
Igloo Studios, Inc.